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2017 VD DESIGN STORY / Book design

2017 VD DESIGN STORY
2017 VD DESIGN STORY

Discipline: Communication

Discipline: Communication

On the theme of "Blending into Home", Samsung has developed an empathetic, emotional product narrative that brings the emphasis back to people-centric experiences. The book depicts products as items that bring a welcoming, intimate touch to any space, instead of mechanical assemblies. It also features interesting details, such as installation guidance, graphic description of a product concept, creation of a TV logo, screen images, and the process of product design.

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups: Internal Marketers

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Jiyoung Son, Eena Kim, Jongyun Shin, Hyezin Park

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