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Paulaner Bräuhäuser / Brand design

Paulaner Bräuhäuser
Paulaner Bräuhäuser

Discipline: Communication

Paulaner Bräuhäuser
Paulaner Bräuhäuser
Paulaner Bräuhäuser
Paulaner Bräuhäuser

Discipline: Communication

The Paulaner breweries reflects the exclusive gastronomic concept of the Paulaner brand. For 25 years, Paulaner has offered a combination of Bavarian tradition and Munich lifestyle at more than 35 places all over the world. The new corporate identity conveys this in design and communication. Corporate design, brand space and corporate communication put this experience center-stage. The specific trademark, the world of colors as wells as the typography, the large collection of handmade illustrations and the staging of content in an entertaining way have succeeded in sensualizing the brand at all touch points.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Paulaner Brauerei GmbH & Co. KG

Paulaner Brauerei GmbH & Co. KG
München, Germany

Design

SchleeGleixner GmbH

SchleeGleixner GmbH
Aschaffenburg, Germany

Marco Gleixner, Jeannine Hofmann