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MySkin / Packaging design

MySkin

Discipline: Packaging

Discipline: Packaging

MySkinNeeds is a new type of face cream, in a market dominated by big names. But how does a small newcomer, with a small budget, even get noticed? With Skin Paper – The first packaging that feels like real skin. By using precise dermatological criteria, the packaging designers have matched the structure of the packaging to the haptic properties of skin. And added subtle blends of ingredients like silicone, chalk, wood fiber and other structural elements. The result is a unique, tactile packaging experience: sometimes dry and rough, slightly oily, or simply normal. An effect you can see and feel for yourself. Just touching a pack will be enough to know: This is MySkin

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

T.D.G. Vertriebs GmbH & Co. KG

T.D.G. Vertriebs GmbH & Co. KG
Hamburg, Germany

Design

KOREFE

KOREFE
Kolle Rebbe Form und Entwicklung
Hamburg, Germany

Sascha Hanke, Stefan Kolle (Executive Creative Director), Alan von Lützau (Head of Innovation & Design), Lorenz Ritter, Tim Esser (Creative Director)

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