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The Rain Pack / Packaging design

The Rain Pack

Discipline: Packaging

Discipline: Packaging

The stream of the Raindance shower head imitates the feeling of tropical rain. The new packaging design lets customers get an in-store taste of that – because it sounds like rain. Spaces inside create a 3-chamber sound system through which chosen objects bounced: pearl barley for high notes, lentils for low notes, and rice for mid-range notes. Shaped folds cause the pieces to pass through the chambers gradually, imitating the sound of rain. The axisymmetric design encourages the consumer to turn the pack and trigger the sound. The Rain Pack induces customers to spend an above-average amount of time with the product, playfully inviting them to buy.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Germany

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Hansgrohe SE

Hansgrohe SE
Schiltach, Germany

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Design

Kolle Rebbe

Kolle Rebbe GmbH
Hamburg, Germany

Sascha Hanke (Executive Creative Director), Christian Meyer, Steffen König (Creative Director), Ebru Karabulut, Moritz Hake (Art Director)

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