Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

The Can Not Sleep Can / Beverage packaging

The Can Not Sleep Can

Discipline: Packaging

Discipline: Packaging

CAFEMIO is the coffee brand by RAUCH, a leading European beverage manufacturer. Its latest product, CAFEMIO ESPRESSO SHOTS, is a caffeine-packed boost to keep you awake when you need it most. To prove its waking power, a promotion specifically designed for gas stations and convenience stores, especially for the longest night of the year! To demonstrate the effect, the can was assembled with a tilted center of gravity that allows it to stay upright no matter how it was pushed or prodded. The label shows a person who needs to be alert at night. The clear message: CAFEMIO helps you stay upright even during the longest nights.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Germany

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

RAUCH Fruchtsäfte GmbH & Co. OG

RAUCH Fruchtsäfte GmbH & Co. OG
Rankweil, Austria


Kolle Rebbe

Kolle Rebbe GmbH
Hamburg, Germany

Sascha Hanke, Rolf Leger (Executive Creative Directors), Tim Esser (Creative Director), Ralf Bierhenke (Art Director), Julian Rader (Copywriter)

Go to profile