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The Can Not Sleep Can / Beverage packaging

The Can Not Sleep Can

Discipline: Packaging

Discipline: Packaging

CAFEMIO is the coffee brand by RAUCH, a leading European beverage manufacturer. Its latest product, CAFEMIO ESPRESSO SHOTS, is a caffeine-packed boost to keep you awake when you need it most. To prove its waking power, a promotion specifically designed for gas stations and convenience stores, especially for the longest night of the year! To demonstrate the effect, the can was assembled with a tilted center of gravity that allows it to stay upright no matter how it was pushed or prodded. The label shows a person who needs to be alert at night. The clear message: CAFEMIO helps you stay upright even during the longest nights.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Germany

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

RAUCH Fruchtsäfte GmbH & Co. OG

RAUCH Fruchtsäfte GmbH & Co. OG
Rankweil, Austria

Design

Kolle Rebbe

Kolle Rebbe GmbH
Hamburg, Germany

Sascha Hanke, Rolf Leger (Executive Creative Directors), Tim Esser (Creative Director), Ralf Bierhenke (Art Director), Julian Rader (Copywriter)

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