Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
CAFEMIO is the coffee brand by RAUCH, a leading European beverage manufacturer. Its latest product, CAFEMIO ESPRESSO SHOTS, is a caffeine-packed boost to keep you awake when you need it most. To prove its waking power, a promotion specifically designed for gas stations and convenience stores, especially for the longest night of the year! To demonstrate the effect, the can was assembled with a tilted center of gravity that allows it to stay upright no matter how it was pushed or prodded. The label shows a person who needs to be alert at night. The clear message: CAFEMIO helps you stay upright even during the longest nights.
RAUCH Fruchtsäfte GmbH & Co. OG
Kolle Rebbe GmbH
Sascha Hanke, Rolf Leger (Executive Creative Directors), Tim Esser (Creative Director), Ralf Bierhenke (Art Director), Julian Rader (Copywriter)