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Mercedes Lunch Roulette / Intranet tool

Mercedes Lunch Roulette
Mercedes Lunch Roulette

Discipline: Communication

Discipline: Communication

Companies harbor an enormous amount of potential in their employees. However, there is often a lack of internal exchange, especially across the hierarchical levels. Mercedes-Benz Global Services & Parts (GSP) wants to use this potential and has been seeking ideas for professional, company-internal networks. They therefore developed Mercedes-Benz Lunch Roulette. The application connects employees randomly for a blind business lunch. Participants choose a time slot and venue and receive an email confirming the date and the contact details of their lunch partner. This is a playful approach that helps employees see the bigger picture

  • TARGET GROUPS Other target groups: Internal employees of Mercedes-Benz

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME other period: 3 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Berlin, Germany

Mathias Rolfes (Creative Direction) Michael Ziegler (Concept, IA)

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