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Gaggenau Restaurant 1683 / Pop-up restaurant

Gaggenau Restaurant 1683
Gaggenau Restaurant 1683

Discipline: Communication

Discipline: Communication

This pop-up restaurant at the Art Beam Gallery brings an epicurean journey that began 333 years ago to a finish in Manhattan. Guests are greeted at the entrance by a cuckoo clock flanked by ladies wearing historical costumes. Stepping back through time, the guests are led into a cocktail reception area reminiscent of a blacksmith's workshop. Following this, they step through a curtain and walk through a corridor of mirrors surrounded by an encompassing waterfall. The guests now find themselves in the midst of a Black Forest setting, with the sounds of water and chirping birds. The air is cool and misty and the room dark with streaks of light.

  • TARGET GROUPS Consumer / User, Other target groups: dealers, press, special guests

  • TARGET REGIONS North America

  • DEVELOPMENT TIME up to 12 months


Stunning and emotional, this event is a great piece of work. It actually succeeds in immersing guests in the host country Germany, and electrifying them. With little showboatmanship and a simple idea, the mystical world of the Black Forest is blended with modernity.
Client / Manufacturer

Gaggenau Hausgeräte GmbH

Gaggenau Hausgeräte GmbH
München, Germany

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1zu33 Architectural Brand Identity

eins:33 GmbH
München, Germany

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