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Hyundai Motorstudio Goyang / Permanent exhibition

Hyundai Motorstudio Goyang
Hyundai Motorstudio Goyang

Discipline: Interior Architecture

Hyundai Motorstudio Goyang

Discipline: Interior Architecture

In order to inform customers and build a lasting relationship between brand and buyers, the Hyundai Motor Company commissioned a public center to represent automotive culture and Hyundai's brand world. Korea’s largest Car Culture Experience Park invites visitors on a fascinating journey through the premium manufacturing process of Hyundai cars – starting with the finished product and going backwards in single steps to the initial design concept. Visitors experience fascinating spaces, memorable dynamic installations and engaging interactive settings.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period: 55 months: 06.2012 – 01.2017

  • DATE OF LAUNCH 2017

A fascinating journey from completed car to raw material, this exhibition turns the invisible into an experience. Materials are made to perform and situations are brought to life, motion and crashes are shown. An emotional bond is created between the brand and the participant.
Gold-Statement
Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

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Design

ATELIER BRÜCKNER

ATELIER BRÜCKNER
Stuttgart, Germany

Prof. Uwe R. Brückner, Prof. Ebehard Schlag, Marco Müller

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Design

TAMSCHICK MEDIA+SPACE GmbH

Tamschick Media+Space GmbH
Berlin, Germany

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Design

LDE Belzner Holmes

LDE Belzner Holmes
Stuttgart, Germany

Design

idee und klang + KLANGFINDER

idee und klang + KLANGFINDER
Basel / Stuttgart, Switzerland

Design

PYX INNOVATION LAB Co., Ltd.

PYX INNOVATION LAB Co., Ltd.
Seoul, South Korea