Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Kia Picanto / Car

Kia Picanto
Kia Picanto

Discipline: Product

Discipline: Product

Responding to customers demanding greater usable interior space but within a compact and urban-friendly footprint no larger than its predecessor, Picanto is a lesson in packaging intelligence wrapped up in youthful and energetic styling. Picanto exudes a bold robustness – the pronounced horizontal lines of its nose and tail work with the clean muscular volumes of its flanks to imbue it with a foursquare stance, while its spacious cabin exudes tactility, character, and customizability. Compact and agile, Picanto delivers both the effervescence demanded by today’s driving environment and the comfort and refinement needed for longer motorway journeys.

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups: Fleet

  • TARGET REGIONS Australia/Oceania, Europe, South America, Specific country/region: South Korea, Middle East, Russia, Turkey, Ukraine, South Africa, North Africa

  • DEVELOPMENT TIME other period: 42 months


Client / Manufacturer


Kia Corporation
Seoul, South Korea

Go to profile


Kia Design Center Europe
Frankfurt a. M., Germany

Go to profile