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Kia Picanto / Car

Kia Picanto
Kia Picanto

Discipline: Product

Discipline: Product

Responding to customers demanding greater usable interior space but within a compact and urban-friendly footprint no larger than its predecessor, Picanto is a lesson in packaging intelligence wrapped up in youthful and energetic styling. Picanto exudes a bold robustness – the pronounced horizontal lines of its nose and tail work with the clean muscular volumes of its flanks to imbue it with a foursquare stance, while its spacious cabin exudes tactility, character, and customizability. Compact and agile, Picanto delivers both the effervescence demanded by today’s driving environment and the comfort and refinement needed for longer motorway journeys.

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups: Fleet

  • TARGET REGIONS Australia/Oceania, Europe, South America, Specific country/region: South Korea, Middle East, Russia, Turkey, Ukraine, South Africa, North Africa

  • DEVELOPMENT TIME other period: 42 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Kia Motors

Kia Motors Corporation
Seoul, South Korea

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Design

Kia Motors

Kia Design Center Europe
Frankfurt a. M., Germany

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