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Hope – the modern way / Social marketing design

Hope – the modern way
Hope – the modern way

Discipline: Communication

Hope – the modern way
Hope – the modern way
Hope – the modern way

Discipline: Communication

The brief was to rework the image and to develop a new visual language for Diakonie, a charitable organization of Protestant churches in Germany. It was to be direct yet dignified, concrete yet emotional. The design concept uses illustrations and an eye-catching style that allows difficult issues to be visualized with a sense of hope. A motif was created for each of the various support areas where Diakonie works, treating issues in a catchy way without using clichés. Diakonie uses the illustrations to expand its communicative options, whether in print as postcards and posters or via microsites and social media – Diakonie is taking a new and progressive approach to social marketing.

  • TARGET GROUPS Consumer / User, Public Sector / Government

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Diakonie Deutschland

Diakonie Deutschland
Berlin, Germany

Design

KMS TEAM

KMS TEAM GmbH
München, Germany

Patrick Märki, Jessica Krier, Silke Streppelhoff, Denise Aebischer Trebo, Kathrin Bach, Francesco Ciccolella (Illustrator)

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