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Mito Specialty Coffees / Brand and logo design

Mito Specialty Coffees

Discipline: Packaging

Discipline: Packaging

The story of Mito Coffee began more than 100 years ago with a business that has passed through four generations, maintaining to this day the original producing estate and one of the most award-winning coffees in the world. The designers first inverted the axis inclination of the letter O in the word “Mito”, alluding to a coffee bean. In the packaging, watercolor illustrations depict myths that originate in the region of the coffee estate, and relate these to the different coffee blends.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Mito Cafés Especiais

Mito Cafés Especiais
Belo Horizonte, Brazil

Design

Greco Design

Greco Design
Belo Horizonte, Brazil

Gustavo Greco, Tidé, Fernanda Monte Mor, Diego Belo, Léo Rosário (Design), Victor Fernandes (Project Manager), Alex Fonseca e Alan Alves (Graphic Producer)

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