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Macunaíma / Book design

Macunaíma
Macunaíma

Discipline: Communication

Discipline: Communication

Macunaíma presents the journey of an anti-hero. The book presents a unique fold and unfold dynamic, in which 16 illustrations, silk screen prints with bold neon colors are glued across its pages and folded inwards. Upon arriving at each illustration, the reader can either ignore them (leaving them folded), in a more 'well behaved' read – as the text itself is diagramed with the poise of any traditional literary work –, or they can 'play' with them, allowing for a myriad of possible constructions, and with a freneticism and flaming iconicity as seductive and ludic as the story itself.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Ateliê Editorial

Ateliê Editorial
São Paulo, Brazil

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Design

Casa Rex

Casa Rex
São Paulo, Brazil

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