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ZDF Mediathek / Online platform

ZDF Mediathek
ZDF Mediathek

Discipline: Communication

Discipline: Communication

The holistic concept for the new ZDFmediathek – the online media library for ZDF – bridges the gap between linear and non-linear television, progressively incorporating innovations such as content on-demand and personalization, as well as transmedia formats and social media. In this way, it helps ZDF hold its own against video-on-demand portals and other broadcasters. The concept strengthens all the aspects that ZDF has traditionally stood for as a brand and an institution: classic television and the unifying experience of viewing programs together.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, Specific country/region: DACH

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

ZDF

ZDF
Mainz, Germany

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Design

Exozet Berlin GmbH

Exozet Berlin GmbH
Berlin, Germany