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KOKO Bank / Corporate identity

KOKO Bank
KOKO Bank

Discipline: Communication

KOKO Bank

Discipline: Communication

“KOKO” means “money” in the slang Taiwan’s younger generation, thus KOKO was chosen as the name for a new online bank. Using imagination and innovation, KOKO has introduced new financial services that are more instantaneous, interesting, and simple. The overall design of the KOKO logo consists of two enlarged O’s which resemble overlapping coins. Magenta and Mustard Green are the principal color elements. Coordinated with a variety of other colors, they evoke a cool, fun, trendy and smart brand personality that combines brilliance and fun.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

KOKO Bank

KOKO Bank
Taipei, Taiwan

Design

Hogarth & Ogilvy

Hogarth & Ogilvy
Taipei, Taiwan

Chyi Lin, Mila Yeh, Karen Hsieh, Jonson Chang