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LOFT KAWASAKI / Commercial interior design

LOFT KAWASAKI
LOFT KAWASAKI

Discipline: Interior Architecture

LOFT KAWASAKI
LOFT KAWASAKI
LOFT KAWASAKI

Discipline: Interior Architecture

This store that epitomizes the concept of LOFT, “The power to catch the trend”. The space was created to embody “Entertainment” and “Enjoying life by the season”. To have continuity in each category, the designers created 3 gateway spaces using lattice racks to surround the building's pillars. These motivate shoppers to wander around, as the next space appears as you pass through the gate. The intention was to create a moderate sense of randomness that brings about “Enjoyable Encounters” with the products, as if by accident.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

THE LOFT CO., Ltd.

THE LOFT CO., Ltd.
Tokyo, Japan

Design

TONERICO: Inc.

TONERICO: Inc.
Tokyo, Japan

Hiroshi Yoneya, Ken Kimizuka