Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
This store that epitomizes the concept of LOFT, “The power to catch the trend”. The space was created to embody “Entertainment” and “Enjoying life by the season”. To have continuity in each category, the designers created 3 gateway spaces using lattice racks to surround the building's pillars. These motivate shoppers to wander around, as the next space appears as you pass through the gate. The intention was to create a moderate sense of randomness that brings about “Enjoyable Encounters” with the products, as if by accident.
THE LOFT CO., Ltd.
Hiroshi Yoneya, Ken Kimizuka