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Kaywon University has based its promotional identity (PI) on the phrase “Kaywon-PLAY“ since 2013. The PI was updated to “Kaywon-PLAY 3.0“ in 2016. S/O Project developed a bespoke font style to create the word “PLAY“ with five vertexes, each representing one of Kaywon's five academic disciplines. The intention was to enhance the meaning of activeness, convergence, and expansion, and to utilize both flat and 3-D spaces. The word PLAY is expanded and converged through the four-directional movements of the five vertexes.
Kaywon University of Art & Design
Uiwang-si, South Korea
Seoul, South Korea