Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

werk_39 / Co-innovation architecture

werk_39
werk_39

Discipline: Service Design

Discipline: Service Design

This is not about a fancy animated logo – it’s about the people who live in a space. Werk_39 is the new co-innovation lab of the medical technology company Aesculap AG. It represents a holistic approach to brand architecture that goes far beyond business cards and branded biros. Werk_39 reflects the context of the historic factory architecture and combines tradition with modernity to generate an authentic and remarkable brand. To initiate a creative working culture with a start-up-like infrastructure, the designers developed a collaborative approach that involved those who work in Werk_39 and the interior designers.

  • TARGET GROUPS Other target groups: B2B

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

An extraordinary example of the co-creation process, this is a service design concept 'from the inside out': custom creative methods to furnishings and interior design were developed along with users. Every element of the project is interfused with the nature of the space and its goals.
Gold-Statement
Client / Manufacturer

B. Braun Melsungen AG

B. Braun Melsungen AG
Aesculap Division
Tuttlingen, Germany

Go to profile
Design

chilli mind GmbH

chilli mind GmbH
Design Team
Kassel, Germany

Go to profile