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werk_39 / Co-innovation architecture


Discipline: Service Design

Discipline: Service Design

This is not about a fancy animated logo – it’s about the people who live in a space. Werk_39 is the new co-innovation lab of the medical technology company Aesculap AG. It represents a holistic approach to brand architecture that goes far beyond business cards and branded biros. Werk_39 reflects the context of the historic factory architecture and combines tradition with modernity to generate an authentic and remarkable brand. To initiate a creative working culture with a start-up-like infrastructure, the designers developed a collaborative approach that involved those who work in Werk_39 and the interior designers.

  • TARGET GROUPS Other target groups: B2B


  • DEVELOPMENT TIME up to 12 months


An extraordinary example of the co-creation process, this is a service design concept 'from the inside out': custom creative methods to furnishings and interior design were developed along with users. Every element of the project is interfused with the nature of the space and its goals.
Client / Manufacturer

B. Braun Melsungen AG

B. Braun Melsungen AG
Tuttlingen, Germany

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chilli mind GmbH

chilli mind GmbH
Kassel, Germany

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