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Carl Zeiss Vision / My Vision Profile

Carl Zeiss Vision

Discipline: Communication

Discipline: Communication

ZEISS’ fully responsive website module My Vision Profile leads customers through an intuitive questionnaire developed on the basis of the ZEISS product portfolio. Questions are divided into four thematic blocks, each with a separate color and visual composition assigned to it. The different segments are united by an integrated user interface whose effective design draws on clean lines and graphics for ‘20/20 vision’. Results can be presented to a ZEISS optician as printout or via QR code.

  • TARGET GROUPS Consumer / User, Specific sub-group: Medical

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Carl Zeiss AG

Carl Zeiss Vision GmbH
Aalen, Germany

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Neue Gestaltung

Neue Gestaltung GmbH
Berlin, Germany

Pit Stenkhoff, Carsten Giese

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