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ZEISS’ fully responsive website module My Vision Profile leads customers through an intuitive questionnaire developed on the basis of the ZEISS product portfolio. Questions are divided into four thematic blocks, each with a separate color and visual composition assigned to it. The different segments are united by an integrated user interface whose effective design draws on clean lines and graphics for ‘20/20 vision’. Results can be presented to a ZEISS optician as printout or via QR code.
Carl Zeiss Vision GmbH
Neue Gestaltung GmbH
Pit Stenkhoff, Carsten Giese