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True Colors / VR App

True Colors
True Colors

Discipline: Communication

Discipline: Communication

Synesthesia is a neurological phenomenon where the stimulation of one sense triggers another. For example, synesthetes can taste shapes, see music, and hear colors. About 90 million children worldwide are synesthetes, but physicians and parents are often unaware of this phenomenon, so many children are incorrectly diagnosed and receive improper treatment. The designers' task with this app was to explain the phenomenon to a wider audience. But rather than just describe synesthesia, they decided to invite them into the world of synesthetes with the world’s first synesthetic VR app.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Dtsche. Synästhesie Gesellsch. e.V.

Dtsche. Synästhesie Gesellsch. e.V.
Aukrug, Germany

Design

denkwerk

denkwerk GmbH
Köln, Germany

Alina Schlaier, Raphael Ferraz, Josefine Leonhardt, Alexander Mitzkus, Corinna Voss, Marcel Nürnberger

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