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While Taiwan, with a 55% recycling rate, is already one of the world’s champions of recycling, people still tend to think of the actual task of sorting their rubbish as, well, a chore. Aiming to change this perception, the Environmental Protection Administration of Taiwan commissioned zero.zero, a multi-functional online platform which integrates a variety of recycling services and is committed to reducing waste to as close to zero as possible. zero.zero offers a new, comprehensive resource recycling solution for private firms and an improved version of its already convenient recycling service for private households.
Da Fon Environmental Technology
Process Ltd. (Taipei)
Brand Design and Strategy
Xinhong Yeh (Creative Direction, Brand Design), Julie Chiang (Icon Design), Estela Lin (Motion Design), Lynn Chen (Motion Design)