Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Where Scents Tell Stories / Website

Where Scents Tell Stories
Where Scents Tell Stories

Discipline: Communication

Discipline: Communication

The client has a rich history, long-standing traditions, and extensive expertise in perfume manufacture. The task of the Web designers was to recreate the corporate website in such a way that it revitalizes the Mäurer & Wirtz brand. Their idea was to focus on the scents and let them tell stories. For this, they transformed the website into an online editorial magazine. To create alluring new content, they devised a new editorial and imagery concept using a storytelling approach. Each detail was carefully planned to create a unique world of fragrances.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

MÄURER & WIRTZ GmbH & Co. KG

MÄURER & WIRTZ GmbH & Co. KG
Stolberg, Germany

Design

denkwerk

denkwerk GmbH
Köln, Germany

Thomas Speicher, Thorsten Kraus, Mohshiour Hossain, Antigoni Tsengelis, Bianca Graß, Laura Manca

Go to profile