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Philips Series 1000 / Shaver

Philips Series 1000
Philips Series 1000

Discipline: Product

Discipline: Product

This entry-level product raises the bar on consumer expectation in this category. Its modern, masculine, and robust design appeals to Chinese consumers with its metallic appearance and high ‘bling’ factor. Intended as a status symbol for public use (in the car or office), its bold appearance boosts user confidence.

  • TARGET GROUPS Consumer / User
  • TARGET REGIONS Asia
  • DEVELOPMENT TIME up to 12 months
  • DATE OF LAUNCH 2017
Client / Manufacturer

Philips

Philips
Eindhoven, Netherlands

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Design

Philips

Philips Design
Eindhoven, Netherlands

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