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The design task was to develop a corporate identity and a new brand name for a manufacturer of cycling apparel. The idea considered the fact that these products help ensure that nothing distracts the rider from cycling. Mental and physical energy are transmitted into a continuous powerful movement. This led to the corporate philosophy “keep your momentum” forming the center of the brand identity. The old French-sounding brand name “Leverve” thus became “everve”. The central design element: the rotating letter “e” brings out the momentum in the logo.
Grey Germany / KW43 Branddesign
Prof. R. Goetz, A. Geh, D. Melskotte, M. Rewald (Beratung), L. Kallenbach (Beratung), J.Ramirez (Strategy), B. Haenssler (Photography)