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LEDLENSER is a manufacturer of LED flashlights. The new packaging for the complete LEDLENSER product range aims to reduce different kinds of packaging to just one high-quality solution across the range. The main design goal was to create high awareness and strong brand perception at POS. At the same time, the designers hoped to achieve a wow-effect, representing how darkness becomes light at the push of a button. Executed in a high-contrast design with a stylized light beam that transforms 100% black into 100% white, the packaging meets the communicative goal: maximum awareness at POS through a bold and striking design.
Zweibrüder Optoelectronics GmbH & Co. KG
Grey Germany / KW43 Branddesign
Prof. R. Goetz, A. Geh, S. Schönhaar, M. Schäde, M. Hugo, A. Kemper, D. Melskotte, M. Rewald (Beratung), A. Toelke (Beratung), Pacproject (Packaging Production)