Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

The power of pure light / Packaging design

The power of pure light
The power of pure light

Discipline: Packaging

Discipline: Packaging

LEDLENSER is a manufacturer of LED flashlights. The new packaging for the complete LEDLENSER product range aims to reduce different kinds of packaging to just one high-quality solution across the range. The main design goal was to create high awareness and strong brand perception at POS. At the same time, the designers hoped to achieve a wow-effect, representing how darkness becomes light at the push of a button. Executed in a high-contrast design with a stylized light beam that transforms 100% black into 100% white, the packaging meets the communicative goal: maximum awareness at POS through a bold and striking design.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer

Ledlenser GmbH & Co. KG

Zweibrüder Optoelectronics GmbH & Co. KG
Solingen, Germany

Go to profile

GREY Group

Grey Germany / KW43 Branddesign
Düsseldorf, Germany

Prof. R. Goetz, A. Geh, S. Schönhaar, M. Schäde, M. Hugo, A. Kemper, D. Melskotte, M. Rewald (Beratung), A. Toelke (Beratung), Pacproject (Packaging Production)

Go to profile