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The "Max 2" is a new shoe care product that can apply an instant shine on up to 100 pairs of shoes. It consists of a sponge impregnated with solvent free shoe polish and a two part outer cover made from recyclable plastic. The unique feature of the product is its articulating cover, which rotates open and snaps into place to form a rigid handle for the sponge. When open, the cranked handle and shoe-shaped sponge allow for maximum control when applying the polish. The cover always stays attached during use and is easy to open and close. When closed, the compact design can be securely stacked and therefore consumes minimum shelf space. The combination of these simple innovations increases user appeal and makes shoe shining more convenient.