Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Mwave / Digital platform

Mwave

Discipline: Communication

Discipline: Communication

Mwave aims to share the fun of K-Pop with the world. Mwave provides K-pop cultural content – not only music and VODs but also concerts, meet & greet, and music awards on various digital spaces such as applications, websites, and broadcasts. In doing so, Mwave intends to become a global platform for cultural communication. To express the cultural value and energy of K-Pop, Mwave plans to launch a new brand campaign of 2018. The vision of Mwave is condensed into a phrase Pass Through, which expresses the idea of Mwave flowing to the world.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: republic of korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

genie music

CJ DigitalMusic
Seoul, South Korea

Go to profile
Design

genie music

CJ DigitalMusic
Seoul, South Korea

YoungMin Park (Director), YuJin Hong, SangWook Park (Designer), HongJin Park (Adviser)

Go to profile