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Mwave / Digital platform


Discipline: Communication

Discipline: Communication

Mwave aims to share the fun of K-Pop with the world. Mwave provides K-pop cultural content – not only music and VODs but also concerts, meet & greet, and music awards on various digital spaces such as applications, websites, and broadcasts. In doing so, Mwave intends to become a global platform for cultural communication. To express the cultural value and energy of K-Pop, Mwave plans to launch a new brand campaign of 2018. The vision of Mwave is condensed into a phrase Pass Through, which expresses the idea of Mwave flowing to the world.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: republic of korea

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

CJ DigitalMusic

CJ DigitalMusic
Seoul, South Korea


CJ DigitalMusic

CJ DigitalMusic
Seoul, South Korea

YoungMin Park (Director), YuJin Hong, SangWook Park (Designer), HongJin Park (Adviser)