Mwave / Digital platform

Mwave aims to share the fun of K-Pop with the world. Mwave provides K-pop cultural content – not only music and VODs but also concerts, meet & greet, and music awards on various digital spaces such as applications, websites, and broadcasts. In doing so, Mwave intends to become a global platform for cultural communication. To express the cultural value and energy of K-Pop, Mwave plans to launch a new brand campaign of 2018. The vision of Mwave is condensed into a phrase Pass Through, which expresses the idea of Mwave flowing to the world.