Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Maestro Wu knife gift boxes / Packaging

Maestro Wu knife gift boxes
Maestro Wu knife gift boxes

Discipline: Packaging

Discipline: Packaging

Underlining the Asian heritage of the brand, these gift boxes are modeled after traditionally bound books. The sleeve features three auspicious animals – the wind lion god, the hoopoe bird, and the otter – rendered in colorful silk embroidery. The inner box holding the knife slides out sideways. When closed, its protruding side resembles the spine of a book. Three boxes, each in a “classic” and a “flamboyant” variant, represent the creatures’ realms – land, air and water. Thanks to the strong emphasis on Kinmen’s local culture, both versions make perfect souvenir gift boxes.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Chin Ho Li Enterprise Co., Ltd.

Chin Ho Li Enterprise Co., Ltd.
Kinmen County, Taiwan

Design

Chart Design

Chart Design
Taipei City, Taiwan

Chiu Hsien-Nen