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The writing is simple, combining expressions of nature and freedom in the menu of the "She why" izakaya (a type of informal Japanese pub). The designer chose Chinese calligraphy for the main of logo, making slight changes in details so that the characters appear 'drunk'. The irregularity of the font boundary represents the hazy, beautiful, clear, and free innovation of the "She why" brand.
Alliance Art Group
Culture Communication Co., Ltd.
Zhang Hai,Yu Han