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She Why / Pub branding

She Why
She Why

Discipline: Communication

She Why
She Why
She Why
She Why

Discipline: Communication

The writing is simple, combining expressions of nature and freedom in the menu of the "She why" izakaya (a type of informal Japanese pub). The designer chose Chinese calligraphy for the main of logo, making slight changes in details so that the characters appear 'drunk'. The irregularity of the font boundary represents the hazy, beautiful, clear, and free innovation of the "She why" brand.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period: 六个月

  • DATE OF LAUNCH 2017

Client / Manufacturer

Alliance Art Group

Alliance Art Group
Shenzhen, China

Design

Shenzhen Xinsen

Shenzhen Xinsen
Culture Communication Co., Ltd.
Shenzhen, China

Zhang Hai,Yu Han