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The challenging aim was to significantly improve the quality of the new Annual Report’s design and to refine the visual conceptual approach. The media industry is ever-changing and therefore the overarching theme for the NZZ Media Group 2016 Annual Report is “Transformation and Change”. The NZZ Media Group 2016 Annual Report reflects a few of the significant, transformative trends of our time and explores their underlying causes. It dares to take a peek at its principles and acknowledges its aesthetics. Only those who know what lies behind these things can make them accessible to the general public.
Roger Mazzucchelli, Simon Baumann