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meiji THE CHOCOLATE / Food packaging

meiji THE CHOCOLATE
meiji THE CHOCOLATE

Discipline: Packaging

Discipline: Packaging

The “Bean to Bar" concept for this chocolate packaging is cleanly expressed by the centered logo and cacao illustration over a craft paper texture. The foil stamps and colors vary according to cacao flavor, and by displaying these designs side by side, the designers transform the entire display into a “Bean to Bar” chocolate shop. In supermarkets and convenience stores, this design makes a clear distinction between this and other chocolate brands. By creating a new way to enjoy chocolate through different cacao flavors, it fosters a new chocolate culture.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Meiji Co., Ltd.

Meiji Co., Ltd.
Tokyo, Japan

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Design

Promotions Light

Promotions Light
Tokyo, Japan