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Arita Heiti / Typography design

Arita Heiti
Arita Heiti

Discipline: Communication

Discipline: Communication

Arita Heiti aims to contribute to peace and cultural understanding in East Asia through the use of Hanja (Chinese characters adopted in the Korean language). Its solid structure and simple strokes are inspired by the archaic forms of Chinese calligraphy, Seal Script and Clerical Script, and reflect the beauty of East Asian women: inner health and an elegant figure. It is designed to be suitable for continuous texts.

  • TARGET GROUPS Consumer / User, Public Sector / Government

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

AMOREPACIFIC

Amorepacific
Seoul, South Korea

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Design

AMOREPACIFIC

Amorepacific
Seoul, South Korea

Go to profile
Design

Hanyi Fonts

Hanyi Fonts
Beijing, China

Design

AhnGraphics

AhnGraphics
Seoul, South Korea

Design

China Central Academy of Fine Arts

China Central Academy of Fine Arts
Beijing, China