Sign up for an Award
Participate with your entry in one of our professional or student awards.
Sign up for an awardLearn more:
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
The brand concept is to reposition the company as modern and forward-looking. The bakery is trying to separate itself from its traditional role and prepare the way for the future. The branding is distinguished by the clarity of its design, which allows for maximum anchoring in the minds of consumers. The visual O in the trademark not only represents part of the name "MOLL", it also mimics the form of one of the bakery's main products – a ciabatta loaf.
Bäckerei Oliver Moll KG
Kirchheim / Ries, Germany
fritschundfreunde GmbH
Fulda, Germany