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MOLL / Branding


Discipline: Communication

Discipline: Communication

The brand concept is to reposition the company as modern and forward-looking. The bakery is trying to separate itself from its traditional role and prepare the way for the future. The branding is distinguished by the clarity of its design, which allows for maximum anchoring in the minds of consumers. The visual O in the trademark not only represents part of the name "MOLL", it also mimics the form of one of the bakery's main products – a ciabatta loaf.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Bäckerei Oliver Moll KG

Bäckerei Oliver Moll KG
Kirchheim / Ries, Germany


fritschundfreunde GmbH

fritschundfreunde GmbH
Fulda, Germany