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0720 Cosmetics / Cosmetic branding

0720 Cosmetics
0720 Cosmetics

Discipline: Communication

Discipline: Communication

Teenage girls are clueless about how to buy and apply makeup, leading to careless purchases of low-quality products that damage their budding skin. The brand 0720 was created based on a study of 1,000 teens’ needs. The brand concept is “The So-Easy Cosmetics”, designed as a primary beauty solution for girls who long to express their beauty in a safe and fun way. The brand name represents 07:20 am in the morning, when on-the-go girls have to fuss over getting ready for school. The story of 0720 – that “we are really busy but are not lazy about grooming” starts here.

  • TARGET GROUPS Consumer / User, Specific sub-group: Teenager

  • TARGET REGIONS Asia, Specific country/region: South Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

BCL Comsmetics

BCL Comsmetics
Seoul, South Korea

Design

Metabranding

Metabranding
Seoul, South Korea

Hanggi-Park, Hyunjoo-Lee, Nahyun-Jeon, Soyoung-Jeon