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KINMEN KAOLIANG LIQUOR / Beverage packaging

KINMEN KAOLIANG LIQUOR

Discipline: Packaging

Discipline: Packaging

The signature motif for this bottle of Kaoliang liquor is a horse's saddle, which references the traditional saddle roofs of Kinmen island, located off the south-east coast of China (administered by Taiwan). The bottle, though made of glass, follows the traditional form of ceramic wine bottles, a design that dates back to the Jin Dynasty (265–420 CE). The designers chose double-layered glass for the bottle, which resembles a cross-section of a mortar shell. The wooden cap is made from Kinmen driftwood, and the bottle also features a high-quality sheath of Kinmen leather. This enhances the reuse value of the bottle and completes the combination of natural local materials.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Taiwan, Mainland China

  • DEVELOPMENT TIME other period: 6 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

KINMEN KAOLIANG LIQUOR Inc.

KINMEN KAOLIANG LIQUOR Inc.
Kinmen County, Taiwan

Design

Hou Brand & Packaging Design

Hou Brand & Packaging Design
Taoyuan City, Taiwan

Hsiao - Pei Hou (Founder and Creative Director of Hou Brand and Packaging Design Associate Professor of Asia University)

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