Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Vertical Type Credit Card / Product & branding

Vertical Type Credit Card

Discipline: Communication

Vertical Type Credit Card

Discipline: Communication

For the past 70 years, credit card design has changed little, and always remained horizontal in order to accommodate the magnetic strip on the back of the card. Technological advances have now changed the way we use credit cards. Credit card payments can now also be made using a cellphone or IC chip, and contactless NFC payments are taking over from card swiping. One common element of all of these new technologies is that they are used vertically, though but our human habit has stayed horizontal despite the change. This vertical credit addresses this habit and directs it to suit the new digital environment.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

HyundaiCard

Hyundai Card
Seoul, South Korea

Go to profile
Design

HyundaiCard

Hyundai Card
Seoul, South Korea

Go to profile