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K-STAR PHONE GUI / Smartphone

K-STAR PHONE GUI
K-STAR PHONE GUI

Discipline: Communication

K-STAR PHONE GUI

Discipline: Communication

K-STAR PHONE is a special, limited-edition smartphone themed on Lee Jong Suk, an actor much loved throughout Asia. It is designed to appeal to his main fan base: women from late teens to late twenties. This smartphone allows fans to feel a unique intimacy with their idol, thanks to compounding pictures and pre-set ring and alarm tones. The floating button allows users to clip his pictures and videos in their account and share them with their friends. The smartphone also features a charming Launcher App Icon, Selfie Sticker, and a familiar interactive user interface.

  • TARGET GROUPS Consumer / User, Specific sub-group: Asian Fans Love Actor Lee Jong-suk. (from late 10s to late 20s women)

  • TARGET REGIONS Asia, Specific country/region: China

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

TCL Corporation

Tcl Communication Tech
Shenzhen, Guangdong, China

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Design

eclim

ECLIM
Seoul, South Korea

Park Youngsun (Creative Director), Lee Suji (GUI Designer), Kim So Young (GUI Guide / Publishing)

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