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Gao Shan Liu Shui / Cigarette packaging

Gao Shan Liu Shui
Gao Shan Liu Shui

Discipline: Packaging

Gao Shan Liu Shui

Discipline: Packaging

"Huangshan" is one of the most famous mountains in China, and Tiandu is one of the three major peaks of Huangshan. There is a legend that the Yellow Emperor became immortal here. Huangshan represents the beauty of nature, so the packaging utilizes a Chinese zither, which is replicated using electronic chips and printed strings to let everyone play their own sounds. The story of Boya and Zhong Ziqi making friends due to the song "Gao Shan Liu Shui" is popular, so the zither is regarded as a symbol of friendship. The packaging sides features the Four Wonders of Mount Huang – its pines, stones, clouds, and springs.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

China Tobacco Anhui Industrial

China Tobacco Anhui Industrial
Hefei, China

Design

Shenzhen Qianhai Blueprint Culture

Shenzhen Qianhai Blueprint Culture
Shenzhen, China

Li Jianghui

Design

Shenzhen Jinjia Group Co., Ltd.

Shenzhen Jinjia Group Co., Ltd.
Shenzhen, China