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MINI Relaunch Brand Website / New Showroom / Website

MINI Relaunch Brand Website / New Showroom
MINI Relaunch Brand Website / New Showroom

Discipline: Communication

Discipline: Communication

Strategy:
Fully remodelled international website & new online showroom for all MINI models with an integrative, homogeneous, intuitive & emotional website. New trends & techniques in online communication are integrated into the website in an innovative way: film material, sound, enhanced interactivity & Flash technology turn the catchphrase multimedia into reality.

Goals:
• Integrative character through three-frame setup, continuous top navigation & content-dependent module navigation
• Clear & fixed positioning of page elements & navigational tools increase usability
• Consistent use of BI, new online styleguide
• Complete product information on all MINI models
• Communication focus on product substance
• Great comparability between models
• Logical & user-friendly navigation

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

Interone Worldwide GmbH

Interone Worldwide GmbH
Hamburg, Germany

M.Gassner/S.Schittkowski(CD),B.Heinemann(PM),S.Gottschalck/A.Schliedermann(Concept),A.Scholz/M.Ufer/A.Titius/M.Schröder(AD),S.Schulwitz/S.Schulz/T.Fröhlich(Designer),D.Athey(TPM),E.Sürek/R.Marquardt/K.Breynck(Technik),S.James/J.Matullat(Text)