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Fully remodelled international website & new online showroom for all MINI models with an integrative, homogeneous, intuitive & emotional website. New trends & techniques in online communication are integrated into the website in an innovative way: film material, sound, enhanced interactivity & Flash technology turn the catchphrase multimedia into reality.
Integrative character through three-frame setup, continuous top navigation & content-dependent module navigation
Clear & fixed positioning of page elements & navigational tools increase usability
Consistent use of BI, new online styleguide
Complete product information on all MINI models
Communication focus on product substance
Great comparability between models
Logical & user-friendly navigation
MINI Brand Management
Interone Worldwide GmbH