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MINI Relaunch Brand Website / New Showroom / Website

MINI Relaunch Brand Website / New Showroom
MINI Relaunch Brand Website / New Showroom

Discipline: Communication

Discipline: Communication

Fully remodelled international website & new online showroom for all MINI models with an integrative, homogeneous, intuitive & emotional website. New trends & techniques in online communication are integrated into the website in an innovative way: film material, sound, enhanced interactivity & Flash technology turn the catchphrase multimedia into reality.

• Integrative character through three-frame setup, continuous top navigation & content-dependent module navigation
• Clear & fixed positioning of page elements & navigational tools increase usability
• Consistent use of BI, new online styleguide
• Complete product information on all MINI models
• Communication focus on product substance
• Great comparability between models
• Logical & user-friendly navigation

Client / Manufacturer

BMW Group

MINI Brand Management
München, Germany

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Interone Worldwide GmbH

Interone Worldwide GmbH
Hamburg, Germany