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Health Life Brand Design / Bedding

Health Life Brand Design
Health Life Brand Design

Discipline: Communication

Health Life Brand Design
Health Life Brand Design
Health Life Brand Design
Health Life Brand Design
Health Life Brand Design

Discipline: Communication

Health Life developed their logo from the Chinese word “treasure” based on the concept of "Miniature Curio Cabinets" (from the Chinese Qing Dynasty cabinet), signifying that high-quality products should be stored carefully. Furthermore, traditional Taiwanese and Oriental styles were manifested in the font style that draws on paper-cut window decorations. Employing the elegant and quiet traits of oriental women, the Health Life oriental brand is unique in the market.

  • TARGET GROUPS Consumer / User, Trade / Industry
  • TARGET REGIONS Asia
  • DEVELOPMENT TIME up to 12 months
  • DATE OF LAUNCH 2016
Client / Manufacturer

Hop Lion Feather Works Corp.

Hop Lion Feather Works Corp.
Taipei, Taiwan

Design

Process

Process Ltd. (Taipei)
Brand Design and Strategy
Taipei, Taiwan

Xinhong Yeh

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