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Health Life developed their logo from the Chinese word “treasure” based on the concept of "Miniature Curio Cabinets" (from the Chinese Qing Dynasty cabinet), signifying that high-quality products should be stored carefully. Furthermore, traditional Taiwanese and Oriental styles were manifested in the font style that draws on paper-cut window decorations. Employing the elegant and quiet traits of oriental women, the Health Life oriental brand is unique in the market.
Hop Lion Feather Works Corp.
Process Ltd. (Taipei)
Brand Design and Strategy