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VUSSEN is a whitening toothpaste. Rather than drawing the various benefits of the toothpaste on the package, VUSSEN wanted to deliver a traditional and powerful identity to customers. While differentiating the brand from the various colorful toothpastes displayed in the marketplace, VUSSEN worked on a logo and color system which will remain unchanged for a long time. This involves a combination of classic and elegant frame and font shapes. It also uses warm colors such as brown and beige to deliver a stronger classical feeling.
VUSSEN Co., Ltd.
Ansan-si, South Korea
Seoul, South Korea
ChangHwan Ma, SooHyun Lee, GaHye Ha, Mijin Kim, Yongjin Kim, Kyungmin Kim, Jae do Baik