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PLAY&LEARN MEALTIME SET / Tableware packaging

PLAY&LEARN MEALTIME SET
PLAY&LEARN MEALTIME SET

Discipline: Packaging

Discipline: Packaging

Once a product is delivered, most people discard the packaging. In this case, the designers researched how end-users can reuse packaging and came to realize that tableware in a package can be used not only as an eating tool but as a play toy for kids. Therefore, they developed a new packaging that allows kids to learn Korean, English and Chinese and about essential nutrients while enjoying a meal. This packaging conforms to the 3R principle (reduce, replace, recycle) and functions both as a children's toy and an enhanced educational element, going far beyond its original function as a package.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

E.I CORPORATION

E. I. Corporation
Hanam-si, Gyeonggi-do, South Korea

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Design

E.I CORPORATION

E. I. Corporation
Hanam-si, Gyeonggi-do, South Korea

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