Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Electronics Meets Crafts: / Exhibition

Electronics Meets Crafts:
Electronics Meets Crafts:

Discipline: Communication

Discipline: Communication

Electronics Meets Crafts” is the theme of Panasonic’s exhibition for Milano Salone 2017. Panasonic exhibited 8 prototypes that integrate electronics and crafts in a natural yet emotional manner. Created in partnership with GO ON, a creative unit founded by Kyoto craftspeople, the exhibition was designed to resonate with people's five senses and memories by showcasing state-of-the-art craftsmanship and aesthetic awareness that Japanese tradition has nurtured for centuries. Through this exhibition, Panasonic explored what it means to "live well" and asked the same question of the visitors.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH after 2018

At the core of this project is a Japanese sensibility and the wish to define 'living well' for the next 100 years while intermingling different cultures in a free exchange of ideas. It is marked by grace and aesthetics, elegance and simplicity, and extreme beauty.
Gold-Statement
Client / Manufacturer

Panasonic

Panasonic Corporation
Osaka, Japan

Go to profile
Design

Panasonic

Panasonic Corporation
Kusatsu, Japan

Masakazu Izumi, Kensaku Okabe, Jin Nakagawa, Minoru Nakamura

Go to profile