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Electronics Meets Crafts: / Exhibition

Electronics Meets Crafts:
Electronics Meets Crafts:

Discipline: Communication

Discipline: Communication

Electronics Meets Crafts” is the theme of Panasonic’s exhibition for Milano Salone 2017. Panasonic exhibited 8 prototypes that integrate electronics and crafts in a natural yet emotional manner. Created in partnership with GO ON, a creative unit founded by Kyoto craftspeople, the exhibition was designed to resonate with people's five senses and memories by showcasing state-of-the-art craftsmanship and aesthetic awareness that Japanese tradition has nurtured for centuries. Through this exhibition, Panasonic explored what it means to "live well" and asked the same question of the visitors.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH after 2018

At the core of this project is a Japanese sensibility and the wish to define 'living well' for the next 100 years while intermingling different cultures in a free exchange of ideas. It is marked by grace and aesthetics, elegance and simplicity, and extreme beauty.
Client / Manufacturer


Panasonic Corporation
Osaka, Japan

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Panasonic Corporation
Design Center, Appliances Company
Kusatsu, Japan

Masakazu Izumi, Kensaku Okabe, Jin Nakagawa, Minoru Nakamura

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