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TRIAD created 26 individually revolving columns with separately moveable segments to form the architectural framework of the 600-square-meter brand world and showroom for HOERBIGER. These unique, separately controllable columns made of spray-painted steel were specially designed for the HOERBIGER Forum. Mirrors, display screens and showcases are integrated in each column. A finely tuned interaction of kinetic movements brings the columns to life, changing the character of the room within seconds: from a hall of mirrors, reflecting the room endlessly, to a giant video wall, and then to a more restful ambience.
HOERBIGER Holding AG
Triad Berlin Projektgesellschaft mbH
Daniel Strauß, Anne Butschek, Roger Nientiet, Gero Kindermann, Michalis Langenfass, Gero Desczyk, Thomas Laub, Nikolas Gamasin, Patrick Egger