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OPTIK NILL / Corporate design and logo

OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL

Discipline: Communication

OPTIK NILL

Discipline: Communication

Eyeglasses are a common motif in the design of optician stores. The uniqueness of the OPTIK NILL corporate design, its direct impact on the viewer’s eyes, derives from optical physics. Based on the word OPTIK, the logo cites two symbols that many will remember from physics lessons at school: O as the point of an object and O’ as its corresponding image point. The two perfectly arranged circles charmingly visualize glasses – the store's core product. At the same time, customers see a pair of happy eyes, which reminds them of the company’s philosophy: Nice to see you!

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Germany

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Optik Nill GmbH

Optik Nill GmbH
Mössingen, Germany

Design

Nadine Nill Design

Nadine Nill Design
Mössingen, Germany

Nadine Nill