OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
OPTIK NILL
2018

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OPTIK NILL

Corporate design and logo

Eyeglasses are a common motif in the design of optician stores. The uniqueness of the OPTIK NILL corporate design, its direct impact on the viewer’s eyes, derives from optical physics. Based on the word OPTIK, the logo cites two symbols that many will remember from physics lessons at school: O as the point of an object and O’ as its corresponding image point. The two perfectly arranged circles charmingly visualize glasses – the store's core product. At the same time, customers see a pair of happy eyes, which reminds them of the company’s philosophy: Nice to see you!

Client / Manufacturer

Optik Nill GmbH

Mössingen, DE
Design

Nadine Nill Design

Mössingen, DE
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User

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