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PREMIUM SOYA PRODUCTS / Food packaging

PREMIUM SOYA PRODUCTS
PREMIUM SOYA PRODUCTS
PREMIUM SOYA PRODUCTS
PREMIUM SOYA PRODUCTS
PREMIUM SOYA PRODUCTS

Discipline: Packaging

WHITE JADE, a renowned brand in China, has been producing high-quality soy products since 1956. This series is made entirely from non-GM soy beans and aims to emphasize and reinterpret the core values of the brand, which are “safety, freshness and health”. The packaging is easy to open yet sacrifices nothing in terms of food safety thanks to the latest sealing technology. The packaging also fulfils the communication function of disclosing the products’ contents in an aesthetically pleasing way and clearly distinguishes the brand from competitors.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Beijing Ershang CJ Food Co., Ltd.

Beijing Ershang CJ Food Co., Ltd.
Beijing, China

Design

CJ(BEIJING)FOODS CO., Ltd.

CJ(BEIJING)FOODS CO., Ltd.
Beijing, China

Byoung-Yong Moon