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This conceptual bachelor thesis deals with the strategic approach and design of a sound system based on the analysis of the cooperating brand Sennheiser. This analysis focussed on Sennheiser’s market position compared to its closest competitors. The developed strategy led to the segment of domestic loudspeakers.
Thus having a specific scenario, the users perspective has been observed, bringing up diverse needs, to which the design of the sound-system had to answer.
Additionally based on broad research in technology, a product was designed, that combines the stylistic values of the brand Sennheiser with a visionary perspective on interaction.