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The Philips GoPure 9101 redefines mobile air quality, cleaning the air in a car within minutes using laser-sensing technology. The simplicity of form and function meet the demanding requirement of in-car air purification with ease of manipulation and air quality indication during driving. Without adding complexity to the car interior, the functional demands such as air inlet/outlet and belt fixing are enclosed and hidden within the design form, which appears as one neat entity. The top surface has a laser-molded spin texture reflecting the premium quality that matches the metallic painted design.