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Bureau Hindermann's design and implementation of the first MyNAB Shop ushers in a new era for the Neue Aargauer Bank. A giant multimedia video wall smartly combines real-life products with the digital world. Customers are guided by soft, motion-activated pulses of light from the OLED (organic LED) wall towards the multimedia video wall and the promotional area to the rear of the shop. Venturing further inside, the waiting area houses a giant multimedia video wall. It showcases products from the "MyNAB-Prämienwelt" (rewards scheme) in both analogue and digital form. Bureau Hindermann are responsible for the entire Corporate Architecture of NAB.
Neue Aargauer Bank AG
Bureau Hindermann GmbH
Münchenstein / Basel, Switzerland
Planning and implementation of the media installations