Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Museum Ulm's communication strategy puts the focus on its educational agenda. Art is understood as a democratic element that is universally accessible to society as a whole. The campaign aims to attract both the seasoned patron as well as a new generation of younger visitors. The distinctive and friendly visual language uses pure, vivid colors, clear shapes and layers, and a striking plain typography. The logo is an abstract letter M emphasizing a modern attitude. The colon which follows announces, promises and forecasts an openness for intellectual discourse.
Studio SÜD—Visuelle Kommunikation
Simone van Eldik, Tanja Kapahnke