Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Museum Ulm / Corporate Design and Logo

Discipline: Communication

Discipline: Communication

Museum Ulm's communication strategy puts the focus on its educational agenda. Art is understood as a democratic element that is universally accessible to society as a whole. The campaign aims to attract both the seasoned patron as well as a new generation of younger visitors. The distinctive and friendly visual language uses pure, vivid colors, clear shapes and layers, and a striking plain typography. The logo is an abstract letter M emphasizing a modern attitude. The colon which follows announces, promises and forecasts an openness for intellectual discourse. 

  • TARGET GROUPS Consumer / User, Specific sub-group: Young people, students

  • TARGET REGIONS Europe, Specific country/region: Germany, Austria, Switzerland

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Museum Ulm

Museum Ulm
Ulm, Germany


Studio SÜD—Visuelle Kommunikation

Studio SÜD—Visuelle Kommunikation
Ravensburg, Germany

Simone van Eldik, Tanja Kapahnke

Go to profile