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BLOOD SOS SYSTEM / Service Design


Due to changes in our digital environment, conventional blood supply systems diverge from our lives, resulting in blind spots of benefits in the blood supply system. We created an interactive communication service by fusing Digital Signage and Mobile Application to improve people's blood donation culture. Based on this, we will try to build an O2O digital platform that can improve the response system for primitive problem emergency transfusion situations and contribute to the establishment of donation.


Pusan National University

Pusan National University
Busan, South Korea

Won Jin Lee,
Pusan National University

Euy Min Kim,
Pusan National University

Hee Jung Kim,
Pusan National University